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Domain
Name Basics: What, Why, and How |
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What's
in a domain name? A lot more than you might think. Your
domain name can be your first impression, your face to
the outside world, and your new marketing plan. Learn
more about what domain names are, why you should take
the time to choose a good one for yourself, and how to
go about it.
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What
is a domain name?
A domain
name is an address for the Internet. It helps people
find your web site. Just as homes and businesses have
street addresses, all web sites have domain names. The
Pamey domain name is pamey.com.
A domain
name is made up of two parts, typically preceded by
www. Let's use pamey.com as an example:
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The first part, pamey, is a unique name that represents
the web site.
* The second part, com, is the extension, and stands
for "commercial." There are many extensions
available, though .com, .net, .biz, .info, and ..com.gh
are the most popular extensions in Ghana.
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Why is a
good domain name important?
A good
domain name helps you in numerous ways.
For
Businesses
Add your
domain name to your business card, email signature,
and other advertisements.
- Build
credibility: Show your customers that you
have an established business.
- Improve
your marketing:
Provide customers an easy way to remember and contact
you.
- Protect
your brand: Secure the domain name that best
represents your business name — and keep it
out of the hands of your competitors.
For
Consumers
Describe
your site as best you can with your domain name. For
example, a real estate company might use their company
name, some combination of words including the location
of their facilities, or the name of their most design. |
How
do I choose a domain name?
Keep
these tips in mind as you select your domain name.
- Your
domain name should reflect your business name or the
topic your site will cover.
- It
should be a unique and concise name that is easy to
say, remember, and spell.
- You
can use only letters, numbers, and hyphens in your
domain name. Spaces or other symbols are not allowed.
- If
your first choice isn't available, try rearranging
the word order, adding hyphens, or using abbreviations
or locations to come up with a unique alternative.
Once you
have a domain name, you need a web site! Luckily, you
came to the right place. It's easy to add Pamey services
that help you build a full web site or open an online
store. |
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